How to Create a Multi-Channel Outreach Campaign In Doplac CRM
Creating a successful Cold Outreach campaign requires engaging your prospects across multiple channels to increase your chances of getting a response.
Follow these instructions to set up and launch your multi-channel outreach campaign with ease:
Step 1: Start a New Campaign
Head over to the "Outreach" section and select "Campaign." Click "Create New Campaign." Give your campaign a name, like, and press "Create."
Step 2: Select Your Target Audience
Choose the contact list or segment you wish to target for the campaign. Specify any contacts or criteria you want to exclude, if necessary. Click "Done," then proceed with "Upload Lead."
Step 3: Create Your Outreach Sequence
Start by crafting the subject line and body of your initial outreach email.
Use merge tags to automatically personalize your emails with recipient-specific information (e.g., name, company).
Click "Add Sequence" and choose your next actions. For example: A LinkedIn profile visit after the email to engage on social media. A follow-up email to maintain contact. A LinkedIn connection request with a personalized note. Another email to further nurture the lead. A LinkedIn message for direct communication.
Define the time gap between the initial email and each follow-up.
Step 4: Configure Campaign Settings
Choose the email accounts you want to use to send the campaign. Connect the LinkedIn accounts you want to use for LinkedIn outreach. Decide whether to stop emails after receiving a reply or an auto-reply.
Set daily limits for both email sends and LinkedIn activities. Click "Save & Continue."
Step 5: Plan and Launch Your Campaign
Schedule your campaign by setting the specific dates, days, times, and time zones for email delivery. Click "Publish" to launch the campaign. After launching, go back to your dashboard to monitor performance.