Running A/Z testing for your email campaigns in Doplac helps optimize your results by comparing variations. This guide walks you through each step of setting up and launching an A/B test email campaign to find the most effective version.
Step-by-Step Guide For A-Z testing (Email Campaign Test)
Step 1: Navigate to Campaigns
- Go to the Campaign section under Email Marketing in your Doplac account.
- Click on Add New Campaign.
Step 2: Set Up Your Campaign
- Campaign Name: Enter a name for your campaign, e.g., Test Campaign.
- Choose SMTP: Select the SMTP provider for your campaign.
- From Email: Select the email address your campaign will be sent from.
- From Name: Enter the name that will appear in the recipient's inbox.
- Reply Email: Provide the email address where replies should be directed.
- Subject Line: Write the subject line for your email.
- Click Save and Continue.
Step 3: Select Contact List And A/B Testing Setup
- Under the Select Contact List section, click on For Test.
- If you have a specific list, select it. Otherwise, choose the Except Contact option.
- Set the sending limit, e.g., Standard 20.
- Click on A/Z Testing.
- You'll see two options:
- Email Subject
- Email Content
- Choose what you want to test (e.g., email subject or content)
Step 4: Configure A/B Test
- Test Size: Specify the number of contacts you want to test.
- Subject Variation: Enter your subject variations:
- Subject A
- Subject B
- Subject C
- Winning Criteria: Choose the criteria for selecting the winning version (this is a crucial step).
Step 5: Finalize Your Campaign
- Choose an Email Template for your campaign. You can edit it to suit your needs.
- Click Save and Continue.
- Decide whether to send the campaign immediately or schedule it for later.
- Click Publish to launch your campaign.
You have now completed the setup of your A/B testing campaign in Doplac.
Note: Running A/B testing is an essential part of optimizing email campaigns. You can improve open rates and engagement by tweaking your subject lines or content, making your email strategy more effective.
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